Our Story
Irma Vartanian Balian

Irma Vartanian Balian is a trusted advisor and expert partner to corporate leaders and professionals seeking to strengthen their leadership impact in today’s complex, multicultural environments.

With a people-centric approach grounded in executive coaching, leadership development, and learning & development, Irma helps leaders master essential capabilities such as strategic communication and high-performance team dynamics. As an ICF professional, Irma leverages a sophisticated toolkit—including Global DISC, Growth Zone 2.0, and Adult Learning Science to provide evidence-based coaching and high-impact development programs. She specializes in transforming high-potential talent into world-class leaders by sharpening their capabilities in Strategic Negotiation, Multi-Directional Feedback, and Cross-Functional Collaboration. Her work focuses on translating these skills into tangible behavioral change, improved collaboration, and measurable organizational results.

Irma brings over 10 years of hands-on experience designing and delivering leadership development programs, executive coaching engagements, skill-building workshops, and change enablement initiatives across global and multicultural settings. She specializes in creating customized solutions that align individual and team growth with strategic business objectives.

Whether delivering in-person or virtual programs, Irma combines evidence-based adult learning principles with practical, actionable frameworks to help leaders and organizations build sustainable capability, navigate change, and achieve lasting performance impact.

The idea behind ProtocolWise
Doing the Right thing in the Right way with the Right approach at the Right time to the Right person is why ProtocolWise was founded by Irma. She provides valuable expertise and innovative solutions to Corporate Leaders, Executives and Professionals in communication across cultures, to manage teams successfully, enabling them to thrive in today’s fast-paced corporate world.
"Do the right thing in the right way at the right time to the right person!"
- Irma Vartanian Balian, Founder of ProtocolWise